Gerry McGovern: content is not the strategy, the task is
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The single most important thing I’ve learned about online marketing is that it is about paying attention. Offline marketing is about getting attention, but once someone is on your website, they know what they want to do, so your first job is to help them do what they came to you website to do as quickly and easily as possible.

It Is All About the Content, Stupid!
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Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

How maps in the media make us more negative about migrants
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Whether we’re looking at The Correspondent, the world atlas or the national news, migration across the Mediterranean is depicted on maps as thick red arrows heading towards us. Far more than we realise, these arrows define how we view migration. Can that be changed?

Delete 90%: Principles of Digital Earth Experience Design

The illusion of cheap storage has encouraged by far the worst hoarding habits in human history.

Photos as Web Content
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Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.

Europa Web Guide

The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects. All European Commission web sites must observe the rules and guidelines it contains. Web practitioners are invited to observe its contents and keep abreast of updates.

17 very simple tips to improve the content of your web page

Writing tips from "Writing for the European Commission web presence"

The Laws of Simplicity

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Skills of a great digital designer

Gerry McGovern on skills needed for digital communication people. For example: - choose the right word to drive action; - make it easy finding content allowing users to complete a task quickly; - design for maintenance and evolution; - love metadata, be an information architect. I wished I had all of those.

What is a good readability score?
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"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"

"This is too easy to read" said nobody ever!
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"Plain Language For Everyone, Even Experts" (video)

Optimizing for Context in the Omnichannel User Experience
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"Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences."

How Chunking Helps Content Processing
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Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.

The department of useless images

One self-experiment we all should try once: To understand this website based on its images.

The psychology of cheap - cheap publishing and storage

Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.

4 steps to communicate anything clearly
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4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids

Hick's law and user experience - the more choice, the longer to make a decision
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Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.

‘Fluent’ words more trustworthy, believable
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Choose ‘fluent’ words - short, simple, easy-to-pronounce terms

6 tips for crafting list articles, blog post
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Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."

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