since 1997: People rarely read online
they’re far more likely to scan than read word for word.
That’s one fundamental truth of online information-seeking behavior that hasn’t changed in 23 years.
It has substantial implications for how we create digital content.
...the amount of time any individual user is willing to spend reading depends on four factors:
They just want to pick out the information that is most pertinent to their current needs.
Design content that supports scanning by:
2nd edition How People Read Online report
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