Feature Checklists Are Not Enough: How to Avoid Making Bad Software
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A good design relies on a thorough task analysis of the steps required to complete a task, as well as determining what information users need at each step.

Gerry McGovern: content is not the strategy, the task is
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The single most important thing I’ve learned about online marketing is that it is about paying attention. Offline marketing is about getting attention, but once someone is on your website, they know what they want to do, so your first job is to help them do what they came to you website to do as quickly and easily as possible.

Publish the website you can maintain

90% of data does not get used three months after it’s published. Most Web teams know that they are not working in a professional manner, and yet they feel that there is nothing they can do about it. Digital has in so many ways destroyed content professionalism.

The 3-Click Rule for Navigation Is False
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"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."

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