Designing for digital products requires a different mindset than traditional websites. It’s all about continuous adaptation, refining, and iterating as user behavior and needs evolve. Paul Boag reflects on the key differences, including how the frequency of usage impacts your design approach and what you can do about it.

Learn how to boost website conversion rates through effective objection handling. Identify concerns, address them proactively, and implement strategies to build trust and drive sales.

The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be.

Unsure where to start? Use this collection of links to our articles and videos to learn how users interact with the web and how to design effective web user experiences.

Fitts's Law describes how long time it takes to click a target, based on the distance to the target and its size. Use this information to make buttons and links faster to click.

Qualitative usability testing aims to identify issues in an interface, while quantitative usability testing is meant to provide metrics that capture the behavior of your whole user population.

A good design relies on a thorough task analysis of the steps required to complete a task, as well as determining what information users need at each step.

there are many straightforward methods and strategies for measuring design impact. Two areas I recently combined while exploring the design impact at Gem—where we're building the source of truth for top-of-funnel recruiting—are top tasks and PURE (Pragmatic Usability Ratings by Experts). Here's how I did it.

This article explores a few cognitive biases I’ve experienced first-hand as well as strategies for mitigating their influence.

As designers, as creators and managers of websites and apps, we can start by focusing on two principles: Do not track Delete

Vertical navigation is a good fit for broad or growing IAs, but takes up more space than horizontal navigation. Ensure that it is left-aligned, keyword front-loaded, and visible.

Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

We must design things on the basis that we want them to last, ... Because when you expect nothing to last, nothing does.

A clear visual hierarchy guides the eye to the most important elements on the page. It can be created through variations in color and contrast, scale, and grouping.

Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"

Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."

Good evidence why coming up with ever new, more "beautiful", "attractive" and trendy designs that "pop" is not always a good thing.

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."