Maintain Consistency and Adhere to Standards (Usability Heuristic #4)
www.nngroup.com
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Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform and industry conventions.

10 Usability Heuristics for User Interface Design
www.nngroup.com
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Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

The Laws of Simplicity
lawsofsimplicity.com

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Why whitespace matters
boagworld.com
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"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"

Similarity Principle in Visual Design
www.nngroup.com
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Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

The 3-Click Rule for Navigation Is False
www.nngroup.com
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"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."

The need for web design standards - why the corporate design makes sense
www.nngroup.com
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Good evidence why coming up with ever new, more "beautiful", "attractive" and trendy designs that "pop" is not always a good thing.

A link is a promise - Creating clear menus and links
gerrymcgovern.com

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."

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