High-quality, detailed photographs convey information with authenticity, fostering trust in the content provided on a website. Investing in premium images is essential, as indistinct or amateurish pictures can perplex users and erode credibility. But AI-generated images can sometimes substitute at drastically lower cost.

Users visit websites and use apps to get things done, so emphasize the content of interest to communicate with your audience. Avoid design pollution that decorates the UI with non-communicative elements.

Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.

One self-experiment we all should try once: To understand this website based on its images.