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Content Strategy 101

Content Strategy 101

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Definition: A content strategy is the ongoing practice of planning for the creation, delivery, and governance of useful, usable, and effective content about a particular topic or set of topics.

A content strategy ensures that every piece of content in the experience serves and sustains a legitimate purpose. 

A content strategy will usually specify:  

  • The point of the content (business objective or user need)
  • Who will own, create, measure, and maintain the information
  • How and where the content will best meet users’ needs (formats, channels, style, tone, word usage, etc.)
  • How the content should be structured, tagged, and organized for findability and contextual visibility
  • How the content will be published and fit in the overall experience

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