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Overview: Writing content

Relevant resources

What are content design, UX design, and UX writing?
medium.com
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A UI/UX designer focuses on the appearance of an interface and how users will use said interface. A content-first designer, a.k.a., a content designer or UX writer, will focus on the content users will interact with.

Content Standards in Design Systems
www.nngroup.com
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Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.

Neurodiversity and designing for difference
contentdesign.london
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What does it mean to design for neurodiversity? We look at steps we can take to make content more accessible to more people.

Easy Reading Is Damn Hard Writing - "killing the bloat"
www.helpscout.com
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The root of the problem lies in our desire to impress. Thesaurus carpet-bombings and long-winded sentences are commonly mistaken for fine writing because they feel authoritative and intellectual. But they’re just masks; effective writing is lean, clean, and easy to read.

The 6 most important content design principles (with examples)
www.uxdesigninstitute.com
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From providing accurate context to creating a cohesive structure, each of these key principles can elevate your content designs and ensure you’re communicating effectively with your audience

Designing Voice and Tone In UX Writing
www.linkedin.com

How to communicate effectively when users fail and succeed (shared on LinkedIn by Vitaly Friedman)

Some UX Copywriting "How-to" Guides
dailyuxwriting.com
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If you're a marketer, manager, developer, designer or writer wanting to up your UX writing game, then these guides are right up your alley.

5 Formatting Techniques for Long-Form Content
www.nngroup.com
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Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.

9 eye-scanning patterns, 10 ways to adapt the text for max readability.
uxplanet.org
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People Don’t Read Online—They Scan. This Is How to Write for Them Scanning is searching. Reader’s behavior when scanning may seem pure laziness, but it’s not. It’s an efficient strategy to seek out and filter information. Scanning also allows readers to avoid informational overload.

Write more, design less (and better)
uxdesign.cc
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How writing reframes our knowledge and drives our decisions. Our message is effectively drowning in a sea of organizational and semantic noise that is part and parcel of the product itself. how do we make this easier on the user? Nope… not empathy. Writing. Writing about anything presupposes some degree of understanding of the context.

Why we need to invest in good web-copywriting (blog post)
timo-m-lange.myhub.ai
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This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck

What to read to become a better writer
www.economist.com
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Five texts that explain how to write simply and well: 1 Politics and the English Language - 2 Style: Lessons in Clarity and Grace - 3 On Writing Well: The Classic Guide to Writing Nonfiction - 4 The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century - 5 Merriam-Webster’s Dictionary of English Usage.

11/05/2023
The language of design
www.uxdesigninstitute.com
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A good design process: How is someone navigating through it? How are these things co-located together? Which pages are we grouping together? Can people find them? ... less attached to the tone of voice and more interested in simplicity and utility ... more like an architect than a prose-writer, putting LEGO blocks together in the most useful w…

ProPublica experiments with ultra-accessible plain language in stories about people with disabilities
www.niemanlab.org
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ProPublica’s plain language experiment is a first for a mainstream news organization. Disability experts say it shouldn’t be the last.

What makes writing more readable?
pudding.cool
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An examination of translating text to make it as accessible as possible. Looking at how to make writing easier to read

Easy-to-read information is easier to understand.
www.inclusion-europe.eu
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Easy-to-read information is important for people with intellectual disabilities. It is important so they can: Learn new things. Take part in society. Know their rights and stand up for them. Make their own choices.

How people read online - Tips for accessible text.
uxdesign.cc
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What makes a text nice to read? To know more about this, it is important to take a closer look at how people are reading. Additionally, it may be the case that someone is impaired, physically or mentally, to read a text. How does it work?

A taxonomy for alerts and notifications
uxdesign.cc
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A while back, in the early days of our design system, we had a ticket for a component sitting in our backlog, with the title “Alert.” My initial reaction was “Oh yeah, a colored box with a little icon to the left of it and some text, easy.” Oh dear reader, how naive I was…

The traditional story structure gets deconstructed
www.niemanlab.org
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After all, we’ve changed dramatically as a news consuming public over the decades; think about how Twitter threads, TikTok videos, and interactive graphics have all burrowed their way into our news habits. Why shouldn’t our most basic story form change as well?

14/12/2022
Research: Simple Writing Pays Off (Literally)
hbr.org
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Financial writing is full of jargon and complexity. But a series of research suggests that investors are drawn to simple, clear writing with short sentences. The simple reason is that complex writing is off-putting — people tune out and find it dull, a fact confirmed by neuroscience research.

The Complete Guide To Website Copywriting (2022 Edition)
jacobmcmillen.com
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In this guide, I’m going to teach you my step-by-step process for writing high-converting website copy.

Brevity = Brilliance (UX Slogan #5, video)
www.nngroup.com
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The smaller the word count (and in general, the more concise your online communication), the more users will comprehend and retain your message.

Writing tips with examples from Star Wars/Trek
twitter.com
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Aaron Berman shared some useful writing tips for anyone writing on complex issues that he learned writing the (US) President's Daily Briefs. Check out the five tips below, illustrated with examples from Star Wars and Star Trek.

UX Writing: Study Guide
www.nngroup.com
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Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.

What makes writing more readable?
pudding.cool
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...from news media to legal guidance to academic research, the way we write often creates barriers to who can read it. Plain language—a style of writing that uses simplified sentences, everyday vocabulary, and clear structure—aims to remove those barriers.

Reading Across Mediums: Effects of Reading Digital and Print Texts on Comprehension and Calibration
www.tandfonline.com
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"...when reading a book excerpt or newspaper article, students were better at recalling “other relevant information” when reading in the print versus the digital medium."

How A/B testing can (and can’t) improve your headline writing
www.niemanlab.org
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“We found, surprisingly, that no single feature of a headline’s writing style makes much of a difference in forecasting success.”

Avoid PDF for On-Screen Reading
www.nngroup.com
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Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.

11/10/2021
PDF: Still Unfit for Human Consumption, 20 Years Later
www.nngroup.com
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Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.

11/10/2021
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