The text will be central to digital media of the future

"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."

What is a good readability score?
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"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"

"This is too easy to read" said nobody ever!
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"Plain Language For Everyone, Even Experts" (video)

Clear (web) writing - How long should a sentence be?
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Reading long sentences (online), your readers not only don’t know what they’ve read, they also forget where they parked the car. Write short sentences like the Times.

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