What kind of content should we create? Inevitably, this one question leads to more – as it should. The answer to the question of what to create is this:
You should create content that
This is actually, then, multiple questions:
Content Strategy Roadmap
This is the process for a complete content strategy effort. The end result of this process is that
all of an organization’s content is created, managed, and governed in holistic, effective manner.
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See also: Content creation & management