Design Thinking: Study Guide
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Unsure where to start? Use this collection of links to our articles and videos to learn about design thinking.

Cognitive Bias in UX: The User Side and The Designer Side
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We’re not as rational as we think. The human brain is designed to make quick and effective decisions rather than stick to facts at all times. Instead of acting rationally, we prefer to act fast. This may lead to better outcomes indeed, but it might also lead you astray. Cognitive biases can be both a blessing and a curse.

10 biases to be aware of when building products
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We can’t “fix” our minds and stop making errors in judgment, but we can become more aware of biases that influence our decision making.

The Psychology of Design: 101 Cognitive Biases & Principles That Affect Your UX
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Below is a list of cognitive biases and design principles (with examples and tips) for each category. Let’s dive right in.

Why Creatives Should Never Forget Dieter Rams’ 10 Commandments
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Tried and true principles for the past, present, and future of good design

100 Things I Know About Design
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100. When we design products and services, it’s not about what we want them to be — it’s what we want the people using them to be: generous, helpful, thoughtful, useful, beautiful, respectful, kind.

Should You Copy a Famous Site's Design?
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Although successful websites typically have high usability, average sites can hurt their business by copying design elements that don't work well in other contexts.

Design better by avoiding your cognitive biases
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ood UI design is all about guiding attention to what’s important. When making the right thing for the user the easy and obvious thing, you can’t ignore cognitive biases. After all, these biases are brain shortcuts that let us quickly and effortlessly make decisions and react to our environment.

Europa Web Guide

The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects. All European Commission web sites must observe the rules and guidelines it contains. Web practitioners are invited to observe its contents and keep abreast of updates.

The Laws of Simplicity

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Why whitespace matters
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"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"

Similarity Principle in Visual Design
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Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

The 3-Click Rule for Navigation Is False
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"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."

The need for speed - slow websites hurt expereinces
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"In spite of an increase in Internet speed, webpage speeds have not improved over time."

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