Qualitative usability testing aims to identify issues in an interface, while quantitative usability testing is meant to provide metrics that capture the behavior of your whole user population.
"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."
“Daily political events consistently evoked negative emotions [which] predicted worse day-to-day psychological and physical health, but also greater motivation to take action aimed at changing the political system that evoked the negative emotions in the first place.”
Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."