Why 5 Participants Are Okay in a Qualitative Study, but Not in a Quantitative One
www.nngroup.com
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Qualitative usability testing aims to identify issues in an interface, while quantitative usability testing is meant to provide metrics that capture the behavior of your whole user population.

Use imperative voice to focus on readers
www.wyliecomm.com
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Imperative voice gets shared. Imperative voice boosts email click, open and read rates.

The text will be central to digital media of the future
www.linkedin.com

"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."

“Politics as a chronic stressor”: News about politics bums you out and can make you feel ill — but it also makes you take action
www.niemanlab.org
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“Daily political events consistently evoked negative emotions [which] predicted worse day-to-day psychological and physical health, but also greater motivation to take action aimed at changing the political system that evoked the negative emotions in the first place.”

The Laws of Simplicity
lawsofsimplicity.com

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
www.nngroup.com
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Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

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