More Choices More Trouble (UX Slogan 12)
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The more choices a user has to make, the bigger the risk of getting into trouble. More features can easily reduce usability.

5 Ways to Use Behavioral Science to Create Better Products
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A myriad of fields, skills and insights come together to create the overarching discipline of user experience design... Let’s explore five behavioral science insights you can use right now to design better products

How Long Do Users Stay on Web Pages?
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Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people's attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.

Communication not Decoration (UX Slogan #4, video)

Users visit websites and use apps to get things done, so emphasize the content of interest to communicate with your audience. Avoid design pollution that decorates the UI with non-communicative elements.

You ≠ User (UX Slogan #1, video)
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The foundation of user experience is the difference between the people on the design team and the people using the product. You can't ask users to design, but you also can't ask the designers whether their own design will be easy for the target audience to use.

You Can't Impose Joy (UX Slogan #3 video)
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Some UX designers (and many clients) aim to "jazz up" the design to supposedly engage users. This usually backfires because extraneous design elements get in the way of users' tasks.

Brevity = Brilliance (UX Slogan #5, video)
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The smaller the word count (and in general, the more concise your online communication), the more users will comprehend and retain your message.

What is User Research?
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User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to work with to make the best designs. User researchers use various methods to expose problems and design opportunities, and find crucial information to use in their design process.

Why 5 Participants Are Okay in a Qualitative Study, but Not in a Quantitative One
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Qualitative usability testing aims to identify issues in an interface, while quantitative usability testing is meant to provide metrics that capture the behavior of your whole user population.

Use imperative voice to focus on readers
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Imperative voice gets shared. Imperative voice boosts email click, open and read rates.

The text will be central to digital media of the future

"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."

“Politics as a chronic stressor”: News about politics bums you out and can make you feel ill — but it also makes you take action
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“Daily political events consistently evoked negative emotions [which] predicted worse day-to-day psychological and physical health, but also greater motivation to take action aimed at changing the political system that evoked the negative emotions in the first place.”

The Laws of Simplicity

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
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Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

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