Curated Resource ( ? )

Optimizing for Context in the Omnichannel User Experience

Optimizing for Context in the Omnichannel User Experience

my notes ( ? )

Users’ most important and common tasks: why people engage with the business
When and where they complete these tasks: the typical setting, environment, and point in time
What devices and channels they use to complete these tasks at different stages of the customer journey, as well as the most common tasks on each of these channels
The strengths of each device and channel and the most common context of use for each of them

Desktop/Laptop Channels

  • Support complex tasks.
  • Provide rich, scannable content on desktop.

Mobile-Phone and Tablet Channels

  • For mobile phones, emphasize content and features needed on the go.
  • Provide layered and consumable information on mobile devices.
  • Integrate channel capabilities.
  • Emphasize media consumption in tablet experiences.

Read the Full Post

The above notes were curated from the full post www.nngroup.com/articles/context-specific-cross-channel/.

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