Communication not Decoration (UX Slogan #4, video)

Users visit websites and use apps to get things done, so emphasize the content of interest to communicate with your audience. Avoid design pollution that decorates the UI with non-communicative elements.

You ≠ User (UX Slogan #1, video)
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The foundation of user experience is the difference between the people on the design team and the people using the product. You can't ask users to design, but you also can't ask the designers whether their own design will be easy for the target audience to use.

You Can't Impose Joy (UX Slogan #3 video)
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Some UX designers (and many clients) aim to "jazz up" the design to supposedly engage users. This usually backfires because extraneous design elements get in the way of users' tasks.

Brevity = Brilliance (UX Slogan #5, video)
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The smaller the word count (and in general, the more concise your online communication), the more users will comprehend and retain your message.

Support Recall Instead of Recognition in UI Design
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To strengthen people’s memory skills, we should design interfaces that help users practice recall.

Psychological principles for every product designer
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It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.

How maps in the media make us more negative about migrants
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Whether we’re looking at The Correspondent, the world atlas or the national news, migration across the Mediterranean is depicted on maps as thick red arrows heading towards us. Far more than we realise, these arrows define how we view migration. Can that be changed?

Why our screens leave us hungry for more nutritious forms of social interaction
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start to understand how we may need to balance social media with other more challenging, but ultimately more satisfying forms of communication

Can corrections spread misinformation to new audiences? Testing for the elusive familiarity backfire effect
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"This article presents three experiments (total N = 1718) investigating the possibility of familiarity backfire within the context of correcting novel misinformation claims and after a 1-week study-test delay."

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
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Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

Similarity Principle in Visual Design
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Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

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