User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.

Online disinformation and propaganda have evolved into one of the greatest challenges to the safety of the internet. ... One of the first approaches we investigated was psychological inoculation, also called attitudinal inoculation, a technique to help people resist manipulative messages.

It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.

"Users rarely read an entire webpage. That means you need to adopt a different style when writing for the web. A style that accommodates this lack of attention."

Whether we’re looking at The Correspondent, the world atlas or the national news, migration across the Mediterranean is depicted on maps as thick red arrows heading towards us. Far more than we realise, these arrows define how we view migration. Can that be changed?

Refrain from opening new browser windows. [...] Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab."

From now, house style guide recommends terms such as ‘climate crisis’ and ‘global heating’

"This article presents three experiments (total N = 1718) investigating the possibility of familiarity backfire within the context of correcting novel misinformation claims and after a 1-week study-test delay."

Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.