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Using Fitts's Law to Make Links and Buttons Easier to Click
www.nngroup.com
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Fitts's Law describes how long time it takes to click a target, based on the distance to the target and its size. Use this information to make buttons and links faster to click.

Are you watching your language?
boagworld.com
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Wherever you work, we all have stakeholders that we need to win over, and the language we use to communicate with them will have a significant impact on whether we succeed or not.

The Current State of Homepage UX – 8 Common Pitfalls
baymard.com
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The homepage remains the “front door” for the many users who still begin their browsing experience here. Avoiding the 8 common UX issues discussed in this article is the first step toward improving users’ Homepage experience

The Practice of Customer-Journey Management
www.nngroup.com
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User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.

Feature Checklists Are Not Enough: How to Avoid Making Bad Software
www.nngroup.com
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A good design relies on a thorough task analysis of the steps required to complete a task, as well as determining what information users need at each step.

Why Creatives Should Never Forget Dieter Rams’ 10 Commandments
blog.prototypr.io
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Tried and true principles for the past, present, and future of good design

How to measure design impact
tannerchristensen.com
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there are many straightforward methods and strategies for measuring design impact. Two areas I recently combined while exploring the design impact at Gem—where we're building the source of truth for top-of-funnel recruiting—are top tasks and PURE (Pragmatic Usability Ratings by Experts). Here's how I did it.

Psychological principles for every product designer
uxdesign.cc
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It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.

Do not track
gerrymcgovern.com

As designers, as creators and managers of websites and apps, we can start by focusing on two principles: Do not track Delete

Common Ground and UX
www.nngroup.com
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Any efficient communication requires that communication partners establish and rely on common ground so that they can take communication shortcuts.

Lean UX Documentation for Tracking and Communicating in Agile
www.nngroup.com
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Succinctly documenting the right details in key places helps Agile teams avoid information overload. When UX documentation is skipped or disorganized, teams waste time trying to find or remember information instead of improving the product.

PM and UX Have Markedly Different Views of Their Job Responsibilities
www.nngroup.com
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A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design.

02/06/2021
Sticky Headers: 5 Ways to Make Them Better
www.nngroup.com
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Persistent headers can be useful to users if they are unobtrusive, high-contrast, minimally animated, and fit user needs.

UXers and Product Managers Both Say Others Intrude on Their Work
www.nngroup.com
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A survey of 372 UX and PM professionals shows that duplicative work is frequent and generates confusion and inefficiency.

02/06/2021
Users Love Change: Combatting a UX Myth
www.nngroup.com

Frequent major redesigns and changes throughout the interface support users’ need to learn and adapt to new situations.

Gerry McGovern: content is not the strategy, the task is
www.i-scoop.eu
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The single most important thing I’ve learned about online marketing is that it is about paying attention. Offline marketing is about getting attention, but once someone is on your website, they know what they want to do, so your first job is to help them do what they came to you website to do as quickly and easily as possible.

Left-Side Vertical Navigation on Desktop: Scalable, Responsive, and Easy to Scan
www.nngroup.com
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Vertical navigation is a good fit for broad or growing IAs, but takes up more space than horizontal navigation. Ensure that it is left-aligned, keyword front-loaded, and visible.

Publish the website you can maintain
gerrymcgovern.com

90% of data does not get used three months after it’s published. Most Web teams know that they are not working in a professional manner, and yet they feel that there is nothing they can do about it. Digital has in so many ways destroyed content professionalism.

It Is All About the Content, Stupid!
boagworld.com
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Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

Mobile Navigation: Image Grids or Text Lists?
www.nngroup.com
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Summary: For mobile navigation, image grids should be saved for deeper IA levels where visual differentiation between menu items is critical, as they increase page load times, create longer pages, and cause more scrolling.

Change has become an excuse for lazy design
gerrymcgovern.com

We must design things on the basis that we want them to last, ... Because when you expect nothing to last, nothing does.

Use imperative voice to focus on readers
www.wyliecomm.com
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Imperative voice gets shared. Imperative voice boosts email click, open and read rates.

Visual Hierarchy in UX: Definition
www.nngroup.com
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A clear visual hierarchy guides the eye to the most important elements on the page. It can be created through variations in color and contrast, scale, and grouping.

Maintain Consistency and Adhere to Standards (Usability Heuristic #4)
www.nngroup.com
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Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform and industry conventions.

10 Usability Heuristics for User Interface Design
www.nngroup.com
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Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

Opening Links in New Browser Windows and Tabs
www.nngroup.com
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"Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab."

Photos as Web Content
www.nngroup.com
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Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.

The Laws of Simplicity
lawsofsimplicity.com

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Why whitespace matters
boagworld.com
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"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"

The Love-at-First-Sight Gaze Pattern on Search-Results Pages
www.nngroup.com
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"Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs."

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