It's hard work to make a user interface that's easy to use. The end result may seem obvious to an outsider, but ease-of-use comes from trying out many design ideas and rejecting ones that are too difficult while polishing those that make the UI better.
A myriad of fields, skills and insights come together to create the overarching discipline of user experience design... Let’s explore five behavioral science insights you can use right now to design better products
UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. UX researchers adopt various methods to uncover problems and design opportunities. Doing so, they reveal valuable information which can be fed into the design process.
...from news media to legal guidance to academic research, the way we write often creates barriers to who can read it. Plain language—a style of writing that uses simplified sentences, everyday vocabulary, and clear structure—aims to remove those barriers.
The homepage remains the “front door” for the many users who still begin their browsing experience here. Avoiding the 8 common UX issues discussed in this article is the first step toward improving users’ Homepage experience
there are many straightforward methods and strategies for measuring design impact. Two areas I recently combined while exploring the design impact at Gem—where we're building the source of truth for top-of-funnel recruiting—are top tasks and PURE (Pragmatic Usability Ratings by Experts). Here's how I did it.
It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.
Succinctly documenting the right details in key places helps Agile teams avoid information overload. When UX documentation is skipped or disorganized, teams waste time trying to find or remember information instead of improving the product.
The single most important thing I’ve learned about online marketing is that it is about paying attention. Offline marketing is about getting attention, but once someone is on your website, they know what they want to do, so your first job is to help them do what they came to you website to do as quickly and easily as possible.