...from news media to legal guidance to academic research, the way we write often creates barriers to who can read it. Plain language—a style of writing that uses simplified sentences, everyday vocabulary, and clear structure—aims to remove those barriers.
The homepage remains the “front door” for the many users who still begin their browsing experience here. Avoiding the 8 common UX issues discussed in this article is the first step toward improving users’ Homepage experience
there are many straightforward methods and strategies for measuring design impact. Two areas I recently combined while exploring the design impact at Gem—where we're building the source of truth for top-of-funnel recruiting—are top tasks and PURE (Pragmatic Usability Ratings by Experts). Here's how I did it.
It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.
Succinctly documenting the right details in key places helps Agile teams avoid information overload. When UX documentation is skipped or disorganized, teams waste time trying to find or remember information instead of improving the product.
The single most important thing I’ve learned about online marketing is that it is about paying attention. Offline marketing is about getting attention, but once someone is on your website, they know what they want to do, so your first job is to help them do what they came to you website to do as quickly and easily as possible.
Vertical navigation is a good fit for broad or growing IAs, but takes up more space than horizontal navigation. Ensure that it is left-aligned, keyword front-loaded, and visible.
90% of data does not get used three months after it’s published. Most Web teams know that they are not working in a professional manner, and yet they feel that there is nothing they can do about it. Digital has in so many ways destroyed content professionalism.
Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.
Summary: For mobile navigation, image grids should be saved for deeper IA levels where visual differentiation between menu items is critical, as they increase page load times, create longer pages, and cause more scrolling.