usability testing is not your only option. If I am honest, I am doing less and less usability testing, but instead focusing more on lightweight testing that can be done often and brings more value in getting projects out of the door.

Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.

Good evidence why coming up with ever new, more "beautiful", "attractive" and trendy designs that "pop" is not always a good thing.