Curated Resource ( ? )

Hick's law and user experience - the more choice, the longer to make a decision

Hick's law and user experience - the more choice, the longer to make a decision

my notes ( ? )

Here's a good article that explains why we should avoid overly complex websites.

  • Choice seems appealing - at first sight.
  • Choice overload generates the wrong results.
  • The longer it takes to make a decision, the more likely it is for people to abandon a website and go elsewhere
  • Make it as easy as possible for our users.
  • Don't give them ALL the choices.
  • Filter and focus your content to the most important.

Hick’s Law


  • The Killer Remote (complex structure, architecture)
  • Super Sharp Menu (too big menus, too many choices)
  • Never Ending List (list without structure, too long lists)

How to use Hick’s Law?

“The time it takes to make a decision increases with the number and complexity of choices” — Hick’s Law
  1. Categorize choices - Create categories and sub-categories as they are done in the library.
  2. Obscuring complexity - Break down complex tasks into smaller tasks and put them on different screens.

Okay, don't oversimplify.

How Hick’s Law defeated those villains?

Less choice, better overview, better decision.

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The above notes were curated from the full post

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See also: Content creation & management , UX

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