Curated Resource ( ? )

Hick's law and user experience - the more choice, the longer to make a decision

Hick's law and user experience - the more choice, the longer to make a decision

my notes ( ? )

Here's a good article that explains why we should avoid overly complex websites.

  • Choice seems appealing - at first sight.
  • Choice overload generates the wrong results.
  • The longer it takes to make a decision, the more likely it is for people to abandon a website and go elsewhere
  • Make it as easy as possible for our users.
  • Don't give them ALL the choices.
  • Filter and focus your content to the most important.

Hick’s Law

Villains

  • The Killer Remote (complex structure, architecture)
  • Super Sharp Menu (too big menus, too many choices)
  • Never Ending List (list without structure, too long lists)

How to use Hick’s Law?

“The time it takes to make a decision increases with the number and complexity of choices” — Hick’s Law
  1. Categorize choices - Create categories and sub-categories as they are done in the library.
  2. Obscuring complexity - Break down complex tasks into smaller tasks and put them on different screens.

Okay, don't oversimplify.

How Hick’s Law defeated those villains?

Less choice, better overview, better decision.

Read the Full Post

The above notes were curated from the full post uxdesign.cc/do-you-know-the-law-that-makes-or-breaks-a-ux-designer-hicks-law-6f2651400663.

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