A few relevant, high-quality visuals placed next to associated text can boost users’ comprehension of your content and its memorability.

People often remember visuals better than words. Designers can leverage the picture-superiority effect to make their products memorable and learnable.

High-quality, detailed photographs convey information with authenticity, fostering trust in the content provided on a website. Investing in premium images is essential, as indistinct or amateurish pictures can perplex users and erode credibility. But AI-generated images can sometimes substitute at drastically lower cost.

Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" web pages.

One self-experiment we all should try once: To understand this website based on its images.