How A/B testing can (and can’t) improve your headline writing
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“We found, surprisingly, that no single feature of a headline’s writing style makes much of a difference in forecasting success.”

PDF: Still Unfit for Human Consumption, 20 Years Later
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Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.

How to write inclusive, accessible digital products
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Clarity, not creativity, is the backbone of good UX writing. Choose simple words and craft shorter sentences. Explain acronyms users might not know. Use proper punctuation. Be extra careful about things like cleverness, wordplay, and idioms that might affect usability. Above all, write to be understood.

Use imperative voice to focus on readers
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Imperative voice gets shared. Imperative voice boosts email click, open and read rates.

The text will be central to digital media of the future

"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."

Improving Flow with the Known-New Contract

The “known-new contract” is a linguistic concept used to describe how writers achieve cohesion between sentences by first presenting what readers already know (information previously presented) before introducing new information.

Europa Web Guide

The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects. All European Commission web sites must observe the rules and guidelines it contains. Web practitioners are invited to observe its contents and keep abreast of updates.

17 very simple tips to improve the content of your web page

Writing tips from "Writing for the European Commission web presence"

Why the Guardian is changing the language it uses about the environment
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From now, house style guide recommends terms such as ‘climate crisis’ and ‘global heating’

What is a good readability score?
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"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"

"This is too easy to read" said nobody ever!
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"Plain Language For Everyone, Even Experts" (video)

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