or
or
or
&
Johnson: Those six little rules (sorry, behind paywall)
www.economist.com
Card image

Bad writing can be avoided by following Orwell’s 6 little rules. The problem is the absolute nature of Orwell’s rules. The first five all include either a “never” or an “always”. That's why Orwell himself doesn’t always obey them and The Economist's Johnson revised them.

Neurodiversity and designing for difference
contentdesign.london
Card image

What does it mean to design for neurodiversity? We look at steps we can take to make content more accessible to more people.

Easy Reading Is Damn Hard Writing - "killing the bloat"
www.helpscout.com
Card image

The root of the problem lies in our desire to impress. Thesaurus carpet-bombings and long-winded sentences are commonly mistaken for fine writing because they feel authoritative and intellectual. But they’re just masks; effective writing is lean, clean, and easy to read.

9 eye-scanning patterns, 10 ways to adapt the text for max readability.
uxplanet.org
Card image

People Don’t Read Online—They Scan. This Is How to Write for Them Scanning is searching. Reader’s behavior when scanning may seem pure laziness, but it’s not. It’s an efficient strategy to seek out and filter information. Scanning also allows readers to avoid informational overload.

Write more, design less (and better)
uxdesign.cc
Card image

How writing reframes our knowledge and drives our decisions. Our message is effectively drowning in a sea of organizational and semantic noise that is part and parcel of the product itself. how do we make this easier on the user? Nope… not empathy. Writing. Writing about anything presupposes some degree of understanding of the context.

Why we need to invest in good web-copywriting (blog post)
timo-m-lange.myhub.ai
Card image

This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck

What to read to become a better writer
www.economist.com
Card image

Five texts that explain how to write simply and well: 1 Politics and the English Language - 2 Style: Lessons in Clarity and Grace - 3 On Writing Well: The Classic Guide to Writing Nonfiction - 4 The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century - 5 Merriam-Webster’s Dictionary of English Usage.

11/05/2023
What makes writing more readable?
pudding.cool
Card image

An examination of translating text to make it as accessible as possible. Looking at how to make writing easier to read

Easy-to-read information is easier to understand.
www.inclusion-europe.eu
Card image

Easy-to-read information is important for people with intellectual disabilities. It is important so they can: Learn new things. Take part in society. Know their rights and stand up for them. Make their own choices.

Research: Simple Writing Pays Off (Literally)
hbr.org
Card image

Financial writing is full of jargon and complexity. But a series of research suggests that investors are drawn to simple, clear writing with short sentences. The simple reason is that complex writing is off-putting — people tune out and find it dull, a fact confirmed by neuroscience research.

Writing tips with examples from Star Wars/Trek
twitter.com
Card image

Aaron Berman shared some useful writing tips for anyone writing on complex issues that he learned writing the (US) President's Daily Briefs. Check out the five tips below, illustrated with examples from Star Wars and Star Trek.

UX Writing: Study Guide
www.nngroup.com
Card image

Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.

What makes writing more readable?
pudding.cool
Card image

...from news media to legal guidance to academic research, the way we write often creates barriers to who can read it. Plain language—a style of writing that uses simplified sentences, everyday vocabulary, and clear structure—aims to remove those barriers.

Are your news release headlines really paragraphs? Keep yours short, like The New York Times
freewritingtips.wyliecomm.com
Card image

Take a tip from the Times. Write headlines that: Average 8 or 9 words Never grow longer than 14 words Sometimes have as few as four words

How to write inclusive, accessible digital products
uxdesign.cc
Card image

Clarity, not creativity, is the backbone of good UX writing. Choose simple words and craft shorter sentences. Explain acronyms users might not know. Use proper punctuation. Be extra careful about things like cleverness, wordplay, and idioms that might affect usability. Above all, write to be understood.

How to Write for an Online Audience That Hates to Read
boagworld.com
Card image

"Users rarely read an entire webpage. That means you need to adopt a different style when writing for the web. A style that accommodates this lack of attention."

The text will be central to digital media of the future
www.linkedin.com

"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."

Improving Flow with the Known-New Contract
www.cmu.edu

The “known-new contract” is a linguistic concept used to describe how writers achieve cohesion between sentences by first presenting what readers already know (information previously presented) before introducing new information.

Questions to ask when writing for the web
boagworld.com
Card image

"If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere."

17 very simple tips to improve the content of your web page
timo-m-lange.myhub.ai

Writing tips from "Writing for the European Commission web presence"

Why the Guardian is changing the language it uses about the environment
www.theguardian.com
Card image

From now, house style guide recommends terms such as ‘climate crisis’ and ‘global heating’

Skills of a great digital designer
gerrymcgovern.com

Gerry McGovern on skills needed for digital communication people. For example: - choose the right word to drive action; - make it easy finding content allowing users to complete a task quickly; - design for maintenance and evolution; - love metadata, be an information architect. I wished I had all of those.

What is a good readability score?
www.wyliecomm.com
Card image

"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"

"This is too easy to read" said nobody ever!
www.nngroup.com
Card image

"Plain Language For Everyone, Even Experts" (video)

How Chunking Helps Content Processing
www.nngroup.com
Card image

Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.

The psychology of cheap - cheap publishing and storage
gerrymcgovern.com

Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.

Clear (web) writing - How long should a sentence be?
www.wyliecomm.com
Card image

Reading long sentences (online), your readers not only don’t know what they’ve read, they also forget where they parked the car. Write short sentences like the Times.

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.