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11 principles of design (and how to use them)
dribbble.com
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principles of design every graphic designer should be familiar with:HierarchyBalanceAlignmentEmphasisProportionMovementNegative SpaceContrastRepetitionVarietyUnity

The Current State of Homepage UX – 8 Common Pitfalls
baymard.com
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The homepage remains the “front door” for the many users who still begin their browsing experience here. Avoiding the 8 common UX issues discussed in this article is the first step toward improving users’ Homepage experience

The Practice of Customer-Journey Management
www.nngroup.com
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User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.

Why Creatives Should Never Forget Dieter Rams’ 10 Commandments
blog.prototypr.io
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Tried and true principles for the past, present, and future of good design

How to measure design impact
tannerchristensen.com
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there are many straightforward methods and strategies for measuring design impact. Two areas I recently combined while exploring the design impact at Gem—where we're building the source of truth for top-of-funnel recruiting—are top tasks and PURE (Pragmatic Usability Ratings by Experts). Here's how I did it.

What a UX Strategist Does
uxplanet.org
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One of these roles is a UX Strategist, which aligns user experience design with the business goals and strategy of the company.

15/06/2021
Psychological principles for every product designer
uxdesign.cc
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It isn’t a mystery that a large part of delivering a highly successful user experience is understanding what the customer wants/needs along with the cognition that consequently gets customers thinking about what they want/need.

UX Flows, and Why They’re So Confusing
blog.prototypr.io
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what the differences are between the many different types of visualizations, from “flow-charts” to “User Flows,” and why so many people misunderstand them.

08/06/2021
Cognitive Bias and the Design Process
jonyablonski.com
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This article explores a few cognitive biases I’ve experienced first-hand as well as strategies for mitigating their influence.

Do not track
gerrymcgovern.com

As designers, as creators and managers of websites and apps, we can start by focusing on two principles: Do not track Delete

Common Ground and UX
www.nngroup.com
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Any efficient communication requires that communication partners establish and rely on common ground so that they can take communication shortcuts.

Lean UX Documentation for Tracking and Communicating in Agile
www.nngroup.com
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Succinctly documenting the right details in key places helps Agile teams avoid information overload. When UX documentation is skipped or disorganized, teams waste time trying to find or remember information instead of improving the product.

PM and UX Have Markedly Different Views of Their Job Responsibilities
www.nngroup.com
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A survey of people in user experience and product management shows that these professionals disagree on who should be responsible for many key tasks, like doing discoveries and early design.

02/06/2021
UXers and Product Managers Both Say Others Intrude on Their Work
www.nngroup.com
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A survey of 372 UX and PM professionals shows that duplicative work is frequent and generates confusion and inefficiency.

02/06/2021
Left-Side Vertical Navigation on Desktop: Scalable, Responsive, and Easy to Scan
www.nngroup.com
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Vertical navigation is a good fit for broad or growing IAs, but takes up more space than horizontal navigation. Ensure that it is left-aligned, keyword front-loaded, and visible.

Organising Design Work in Figma — A Systemic Guide and Framework
design.zeta.in
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For digital designers who want to organise their working files to improve clarity and collaboration within and across teams

29/03/2021
How to write inclusive, accessible digital products
uxdesign.cc
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Clarity, not creativity, is the backbone of good UX writing. Choose simple words and craft shorter sentences. Explain acronyms users might not know. Use proper punctuation. Be extra careful about things like cleverness, wordplay, and idioms that might affect usability. Above all, write to be understood.

It Is All About the Content, Stupid!
boagworld.com
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Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

Visual Hierarchy in UX: Definition
www.nngroup.com
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A clear visual hierarchy guides the eye to the most important elements on the page. It can be created through variations in color and contrast, scale, and grouping.

Opening Links in New Browser Windows and Tabs
www.nngroup.com
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"Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab."

The Laws of Simplicity
lawsofsimplicity.com

Law 1 / Reduce - The simplest way to achieve simplicity is through thoughtful reduction.Law 2 / Organize - Organization makes a system of many appear fewer.Law 3 / Time - Savings in time feel like simplicity.Law 4 / Learn - Knowledge makes everything simpler.Law 5 / Differences - Simplicity and complexity need each other.Law 6 / Context - What lie…

Why whitespace matters
boagworld.com
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"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"

Why our screens leave us hungry for more nutritious forms of social interaction
theconversation.com
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start to understand how we may need to balance social media with other more challenging, but ultimately more satisfying forms of communication

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
www.nngroup.com
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Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

Similarity Principle in Visual Design
www.nngroup.com
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Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

The 3-Click Rule for Navigation Is False
www.nngroup.com
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"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."

Optimizing for Context in the Omnichannel User Experience
www.nngroup.com
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"Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences."

How Chunking Helps Content Processing
www.nngroup.com
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Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.

The need for web design standards - why the corporate design makes sense
www.nngroup.com
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Good evidence why coming up with ever new, more "beautiful", "attractive" and trendy designs that "pop" is not always a good thing.

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