The Problem: AI is destroying web economics. Google created a toxic incentive system. Traffic collapse is accelerating. Content creation incentives are disappearing. The Solution: Collective action to create scarcity. The Vision: A better future - quality over clickbait.

90% of data does not get used three months after it’s published. Most Web teams know that they are not working in a professional manner, and yet they feel that there is nothing they can do about it. Digital has in so many ways destroyed content professionalism.