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Overview: Content creation & management

Relevant resources

Content as Conversation
uxmag.com
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Websites and apps are our modern equivalent of phones. You create them so that people can serve themselves. Make your site or app a good conversational partner.

What are content design, UX design, and UX writing?
medium.com
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A UI/UX designer focuses on the appearance of an interface and how users will use said interface. A content-first designer, a.k.a., a content designer or UX writer, will focus on the content users will interact with.

Content Standards in Design Systems
www.nngroup.com
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Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.

7 Tips for Memorable and Easy-to-Understand Imagery
www.nngroup.com
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A few relevant, high-quality visuals placed next to associated text can boost users’ comprehension of your content and its memorability.

Cookie Permissions 101
www.nngroup.com
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Cookie permissions need to follow the law and strike the balance between respecting user privacy and being user-friendly.

The Picture-Superiority Effect: Harness the Power of Visuals
www.nngroup.com
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People often remember visuals better than words. Designers can leverage the picture-superiority effect to make their products memorable and learnable.

F-Shape Pattern And How Users Read
www.smashingmagazine.com
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Scrolling, scanning, skipping: How do users consume content online? Here’s what you need to know about reading behavior and design strategies to prevent harmful scanning patterns.

Case Study: How Content Testing Reduced Customer Support Requests and Ineligible Scholarship Applications
theinnerdolphin.com
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What does research look like in a content design context? Where does it fit in in the content design process? Who does the research and who’s responsible for sharing the research findings? Which format is the best for sharing content design research findings? When do you know you’ve done “enough research” and can get to work?

PEOPLE DID NOT COME TO YOUR SITE OR PRODUCT TO CLICK THE BUTTON.
www.linkedin.com
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The content - not the beautiful scroll animations - is the thing people use your product for. It is not lesser than. It is not an afterthought. It even has its own set of roles (content design, UX writing, information architecture, etc). The content is the scaffolding of the experience. When you minimize it, it is only to your own detriment.

Neurodiversity and designing for difference
contentdesign.london
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What does it mean to design for neurodiversity? We look at steps we can take to make content more accessible to more people.

The 6 most important content design principles (with examples)
www.uxdesigninstitute.com
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From providing accurate context to creating a cohesive structure, each of these key principles can elevate your content designs and ensure you’re communicating effectively with your audience

Designing Voice and Tone In UX Writing
www.linkedin.com

How to communicate effectively when users fail and succeed (shared on LinkedIn by Vitaly Friedman)

Some UX Copywriting "How-to" Guides
dailyuxwriting.com
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If you're a marketer, manager, developer, designer or writer wanting to up your UX writing game, then these guides are right up your alley.

NN/g UX design Study Guides Articles & Videos
www.nngroup.com
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Free study guides by Nielsen Norman group on almost every UX topic. Each study guide is a curated collection of free articles and videos, organised by theme and suggested reading order.

5 Formatting Techniques for Long-Form Content
www.nngroup.com
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Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.

Information Architecture vs. Sitemaps: What’s the Difference?
www.nngroup.com
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Information architecture is the practice of structuring, organizing, and labeling content from your website. Sitemaps are visualization tools that are used predominantly for planning purposes.

Write more, design less (and better)
uxdesign.cc
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How writing reframes our knowledge and drives our decisions. Our message is effectively drowning in a sea of organizational and semantic noise that is part and parcel of the product itself. how do we make this easier on the user? Nope… not empathy. Writing. Writing about anything presupposes some degree of understanding of the context.

Why we need to invest in good web-copywriting (blog post)
timo-m-lange.myhub.ai
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This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck

The language of design
www.uxdesigninstitute.com
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A good design process: How is someone navigating through it? How are these things co-located together? Which pages are we grouping together? Can people find them? ... less attached to the tone of voice and more interested in simplicity and utility ... more like an architect than a prose-writer, putting LEGO blocks together in the most useful w…

The content strategy question cycle
contentcompany.biz
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When organizations want to get more strategic about their content – when they want it to be more effective, more efficient, and advance their goals, they turn to content strategists. The core of what we do is to help the organization ask and answer key questions.

Content Strategy 101
www.nngroup.com
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A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.

The Complete Guide To Website Copywriting (2022 Edition)
jacobmcmillen.com
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In this guide, I’m going to teach you my step-by-step process for writing high-converting website copy.

Communication not Decoration (UX Slogan #4, video)
timo-m-lange.myhub.ai

Users visit websites and use apps to get things done, so emphasize the content of interest to communicate with your audience. Avoid design pollution that decorates the UI with non-communicative elements.

Avoid PDF for On-Screen Reading
www.nngroup.com
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Forcing users to browse PDF files causes frustration and slow task completion, compared to standard webpages. Use PDF only for documents that users will print. In those cases, following 10 basic guidelines will minimize usability problems.

Do not track
gerrymcgovern.com

As designers, as creators and managers of websites and apps, we can start by focusing on two principles: Do not track Delete

Gerry McGovern: content is not the strategy, the task is
www.i-scoop.eu
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The single most important thing I’ve learned about online marketing is that it is about paying attention. Offline marketing is about getting attention, but once someone is on your website, they know what they want to do, so your first job is to help them do what they came to you website to do as quickly and easily as possible.

Publish the website you can maintain
gerrymcgovern.com

90% of data does not get used three months after it’s published. Most Web teams know that they are not working in a professional manner, and yet they feel that there is nothing they can do about it. Digital has in so many ways destroyed content professionalism.

It Is All About the Content, Stupid!
boagworld.com
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Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

Visual Hierarchy in UX: Definition
www.nngroup.com
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A clear visual hierarchy guides the eye to the most important elements on the page. It can be created through variations in color and contrast, scale, and grouping.

How maps in the media make us more negative about migrants
thecorrespondent.com
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Whether we’re looking at The Correspondent, the world atlas or the national news, migration across the Mediterranean is depicted on maps as thick red arrows heading towards us. Far more than we realise, these arrows define how we view migration. Can that be changed?

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