While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data.

Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

We must design things on the basis that we want them to last, ... Because when you expect nothing to last, nothing does.

The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects. All European Commission web sites must observe the rules and guidelines it contains. Web practitioners are invited to observe its contents and keep abreast of updates.

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."

Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.