Userfocus User Experience ConsultantsHomeUX consultancyUX trainingArticlesAbout Us Is Consumer Research Losing Its Focus? Focus groups continually fail to tell us what customers want. The fundamental problem is that, in spite of what conventional wisdom tells us, it is not the voice of the consumer that matters. What matters is the mind of the c…

People new to user research often think of surveys and focus groups as the main ways to get insights into customer needs. Here are 60 alternative ideas you might want to try.

Card sort studies help shape information architectures; tree-testing studies evaluate them.

Even though surveys may be faster and cheaper than other research methods, they are not suited to all research goals.

Traffic to news sites through social media has dropped in recent years, and over half of adults over 65 don’t use social media at all. We wanted to build a way to get The City’s service journalism to New Yorkers who wouldn’t otherwise see it.

This is a list of strategies, tactics and tips observed over the course of years independent podcasters and newsrooms have used to grow their listeners

"Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences."

4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids