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Card Sorting vs. Tree Testing
www.nngroup.com
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Card sort studies help shape information architectures; tree-testing studies evaluate them.

Should You Run a Survey?
www.nngroup.com
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Even though surveys may be faster and cheaper than other research methods, they are not suited to all research goals.

How to meet readers where they are (when where they are is offline)
www.niemanlab.org
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Traffic to news sites through social media has dropped in recent years, and over half of adults over 65 don’t use social media at all. We wanted to build a way to get The City’s service journalism to New Yorkers who wouldn’t otherwise see it.

Grow your podcast audience from scratch: 15 practical strategies to get you started
thefix.media
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This is a list of strategies, tactics and tips observed over the course of years independent podcasters and newsrooms have used to grow their listeners

Optimizing for Context in the Omnichannel User Experience
www.nngroup.com
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"Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences."

4 steps to communicate anything clearly
medium.com
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4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids

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