How to Write for an Online Audience That Hates to Read
boagworld.com
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"Users rarely read an entire webpage. That means you need to adopt a different style when writing for the web. A style that accommodates this lack of attention."

The text will be central to digital media of the future
www.linkedin.com

"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."

Improving Flow with the Known-New Contract
www.cmu.edu

The “known-new contract” is a linguistic concept used to describe how writers achieve cohesion between sentences by first presenting what readers already know (information previously presented) before introducing new information.

Questions to ask when writing for the web
boagworld.com
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"If you can write a half decent document you may be mistaken for thinking writing for the web will be easy. However, the web requires a focus of writing rarely needed elsewhere."

Europa Web Guide
wikis.ec.europa.eu

The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects. All European Commission web sites must observe the rules and guidelines it contains. Web practitioners are invited to observe its contents and keep abreast of updates.

17 very simple tips to improve the content of your web page
timo-m-lange.myhub.ai

Writing tips from "Writing for the European Commission web presence"

Why the Guardian is changing the language it uses about the environment
www.theguardian.com
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From now, house style guide recommends terms such as ‘climate crisis’ and ‘global heating’

What is a good readability score?
www.wyliecomm.com
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"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"

"This is too easy to read" said nobody ever!
www.nngroup.com
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"Plain Language For Everyone, Even Experts" (video)

How Chunking Helps Content Processing
www.nngroup.com
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Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.

Clear (web) writing - How long should a sentence be?
www.wyliecomm.com
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Reading long sentences (online), your readers not only don’t know what they’ve read, they also forget where they parked the car. Write short sentences like the Times.

Who writes the world’s best web headlines? (Titles for web pages)
www.wyliecomm.com
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Steal tricks from the world’s best online headlines. BBC’s heads are short, clear, front-loaded and context-free.

A link is a promise - Creating clear menus and links
gerrymcgovern.com

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."

4 steps to communicate anything clearly
medium.com
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4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids

‘Fluent’ words more trustworthy, believable
www.wyliecomm.com
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Choose ‘fluent’ words - short, simple, easy-to-pronounce terms

6 tips for crafting list articles, blog post
www.wyliecomm.com
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Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."

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