Welcome to Timo's Hub

This is my collection of curated sources and written posts around content writing, content design, user experience (UX), and usability research.

You can contact me through LinkedIn

About me

From military police to wordsmith: I swapped the sword for the pen, and now I use words to make complex things simple.

I'm Timo Lange. I was born in Germany, and I've lived in Belgium, Greece and the UK. Today, I'm married and live in Slovenia.

I started out in the military police. Today, I specialise in content writing, content design and content strategy.

Words are my passion, and I use them to help people. Writing clear, engaging content has always driven me, and it brings me real joy. I see language as a way to connect with people. It can catch their attention, share values or build trust in a brand.

My approach: attention is earned

Simone Weil said, "Attention is the rarest and purest form of generosity." This quote shapes how I work: I earn people's attention through clear, honest communication.

I aim to write accurate, inclusive and transparent content. Shaped around real people's needs and contexts, it cuts through the clutter.

My key tool: writing with clarity

I live by Hemingway's mantra: "Easy writing makes hard reading." Though I prefer the version credited to Hawthorne and Angelou: "Easy reading is damn hard writing." Both guide my work.

Clear, accessible content takes meticulous effort. That's why I pay close attention to detail, so every sentence is clear and the information flows. This user-centred approach is the foundation of my writing.

Good writing isn't just about getting words on paper. It's about connecting with people. I write so people can find information easily and use websites and apps without friction.

My values

I value loyalty, responsibility, reliability and integrity. Respect for people guides everything I do. I listen to different perspectives and try to understand what people want to achieve.

My journey so far

Throughout my career, I've looked for roles where I can be useful and that match my values. My path hasn't been a straight line; it's had its twists and turns. Along the way, I refined my skills and found my passion for content.

Each experience challenged me and shaped who I am today. Together, they broadened my skills and outlook. They also demanded adaptability and resourcefulness.

As a military police sergeant at a NATO headquarters, I honed my discipline and leadership skills. After university, I started out in communications for a non-profit organisation. I then moved to press and PR for an EU military operation, where I learned to write under pressure.

From 2014 to 2023, I was editor and website manager for the European Commission. Working in political and science communication, I sharpened my writing. I also learned to understand what users really need.

Since July 2024, I've been content designer, editorial and communications consultant at the Knowledge Innovation Centre (KIC). KIC is a consultancy for the education sector. Much of my work supports Erasmus+ projects.

One thing has stayed constant: my passion for clear, accurate and cohesive communication. Tired of jargon and convoluted sentences, I found my calling in content writing, design and strategy. I write user-friendly content, build clear information architecture and champion accessibility.

My work today

My work starts with material from others: briefs, project documents and expert input. I find what matters, structure it, then write or edit it for its readers.

I design content and information architecture for websites, with clarity and usability in mind. I write, review and refine copy for Erasmus+ project communications. I also coordinate content development and give usability guidance.

My writing takes many forms:

  • Articles and social media posts for the European Digital Education Hub (EDEH)
  • Blog posts for KIC
  • Long-form copy for the MCMC magazine on micro-credentials

Whatever the format, I edit for plain language, accuracy and accessibility.

My contributions and achievements

Throughout my career, I've started and led projects and reached milestones I'm proud of. They range from relaunching corporate websites to setting up coaching for content creators. Each drew on my skills in web management, content design, content strategy and UX.

Content design and strategy

Led the complete relaunch of websites for several organisations. This covered:

  • content inventory and ROT (redundant, outdated, trivial) analysis
  • content migration
  • new site architecture and taxonomy
  • content strategy and workflows for content creation
  • new style guides, from making the case for them to putting them in place

I designed the structure and content of several websites from outline to launch. These include the EU4Dual website (European Dual Studies University, Centre of Excellence) and the KIC website. Worked closely with developers, UX/UI designers and graphic designers to improve digital experiences.

Writing and editing

Coached content creators on copywriting, usability and SEO.

Trained colleagues and clients in content writing and communications.

Advised management on website content strategy and style guides.

Drafted content style guides for several projects.

Wrote online content, press releases, articles, blog posts and speeches for diverse audiences.

Leadership and collaboration

Led teams, delivered training and built collaboration across departments.

Solved problems with multidisciplinary teams, including developers, designers, social media experts, political and legal advisors, and scientists.

Proven track record in stakeholder management.

My continuous growth and learning

I'm a lifelong learner, and I invest in my growth wherever I can.

Perception and Memory in HCI and UX showed me how our senses shape user experience.

Professional certificates in content design and UX design back my commitment to user-centred content.

The Economist's Business Writing and Storytelling course taught me to write clearly and compellingly across formats.

Economist Education's Artificial Intelligence: Understanding and Applying AI in Business showed me how AI is reshaping industries. It also taught me to use its tools with purpose.

The Google AI Specialization on Coursera took this further. Across seven courses, I applied AI to brainstorming, research, communication, content creation and data analysis. I even vibe-coded a custom AI tool.

Above all, it sharpened how I prompt, evaluate outputs and use AI tools responsibly. AI speeds up my work, but it doesn't replace human judgement. Clear, honest content still needs that.

My certification as an International Public Affairs Officer helps me handle complex, sensitive communication.

Training in collaboration, leadership and non-violent communication reflects my drive to keep improving how I work with people.

This mix of experience and curiosity helps me adapt and contribute wherever I work.

Beyond work

I keep my balance with an active lifestyle: mountain biking, hiking, swimming and climbing. It's even better shared with family and friends.

I used to run and ride motorcycles, but age sends its bill eventually. To relax, I read books and brew coffee — I'm a hobby barista.

Contact

Contact me through LinkedIn

or use the form below

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