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‘Fluent’ words more trustworthy, believable

‘Fluent’ words more trustworthy, believable

my notes ( ? )

" Simple, easy-to-understand information often outperforms complex writing. Other studies have shown that people find “fluent,” or easy-to-process, information to be more:

  • Familiar
  • Intelligent
  • Likeable
  • True

Bottom line: People prefer the simple to the complex."


"Choose fluent words

People prefer words and ideas that are:

  • Fluent: Short, simple and easy-to-pronounce words perform best.
  • Familiar: Repeated exposure to a word, phrase or idea makes people more likely to prefer it.
  • Facile: People find rhyming statements, for instance, to be more believable than those that don’t rhyme.

Words do matter. Choose yours carefully."

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