Curated Resource ( ? )

‘Fluent’ words more trustworthy, believable

‘Fluent’ words more trustworthy, believable

my notes ( ? )

" Simple, easy-to-understand information often outperforms complex writing. Other studies have shown that people find “fluent,” or easy-to-process, information to be more:

  • Familiar
  • Intelligent
  • Likeable
  • True

Bottom line: People prefer the simple to the complex."

[...]

"Choose fluent words

People prefer words and ideas that are:

  • Fluent: Short, simple and easy-to-pronounce words perform best.
  • Familiar: Repeated exposure to a word, phrase or idea makes people more likely to prefer it.
  • Facile: People find rhyming statements, for instance, to be more believable than those that don’t rhyme.

Words do matter. Choose yours carefully."

Read the Full Post

The above notes were curated from the full post www.wyliecomm.com/2020/01/short-words/.

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