Overview: UX

People do not read online: "fundamental scanning behaviors remain constant, even as designs change."

"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."

"Design for each channel’s unique strengths and role in the customer journey to create usable context-specific experiences."

Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.

We live in a supercharged attention economy - the internet is a buffet. Keep in mind when we create and how we consume content! What kind of information do we give to our audiences? Junk, or healthy stuff?

Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.

Traditional, mass marketing branding still good for low information type customers. If they’re high information customers, you need to give them the facts and be useful because that’s what they want.

Good evidence why coming up with ever new, more "beautiful", "attractive" and trendy designs that "pop" is not always a good thing.

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."

"In spite of an increase in Internet speed, webpage speeds have not improved over time."

An interface to control a spacecraft - how complex and complicated does it have to be?

Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.