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Similarity Principle in Visual Design

Like ux , web design , design , web development , psychology and ux , visual design
Curated: 07/09/2020 from www.nngroup.com/articles/gestalt-similarity/
Similarity Principle in Visual Design

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Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

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