"Low information people tend to be highly emotional, impulsive and habitual. They hero worship. They blindly trust their instincts and fiercely distrust everything and everyone else.
Much traditional marketing and advertising was designed to pull the emotional triggers of low information people and get them to hero worship brands."
...Better education, computers and smartphones have, by and large, made many of us smarter and more skeptical.
People tend to be a mix of low and high information consumers, depending on the product or service."
If they’re "high information customers, you need to show them that you’re useful. You need to give them the facts because that’s what they want."
More Stuff I Like
See also: UX