[Design standard] benefits increase users' sense of mastery over the website, increase their ability to get things done, and increase their overall satisfaction with the experience.
One simple reason:
Jakob's Law of the Internet User Experience
In visiting all these other sites, people become accustomed to the prevailing design standards and conventions. Thus, when users arrive at your site, they assume it will work the same way as other sites.
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See also: UX , Content creation & management
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