Opening links, whether they are to the same website or another, in a new tab can pose a variety of issues for users, especially as web traffic from mobile devices continues to increase.

Carefully examine the user’s context, task at hand, and next steps when deciding whether to open links to documents and external sites in the same or a new browser tab.

The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility. With a little effort, transform this filler copy into descriptive labels that help users confidently predict what the next page will be.

"While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data."

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."