Left-Side Vertical Navigation on Desktop: Scalable, Responsive, and Easy to Scan
www.nngroup.com
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Vertical navigation is a good fit for broad or growing IAs, but takes up more space than horizontal navigation. Ensure that it is left-aligned, keyword front-loaded, and visible.

Mobile Navigation: Image Grids or Text Lists?
www.nngroup.com
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Summary: For mobile navigation, image grids should be saved for deeper IA levels where visual differentiation between menu items is critical, as they increase page load times, create longer pages, and cause more scrolling.

Why whitespace matters
boagworld.com
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"Designers love it, website owners want to fill it. Whitespace seems to be one of the most controversial aspects of design. Why then is it so important and how can we ensure it is maintained?"

Banner Blindness Revisited: Users Dodge Ads on Mobile and Desktop
www.nngroup.com
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Users have learned to ignore content that resembles ads, is close to ads, or appears in locations traditionally dedicated to ads.

Similarity Principle in Visual Design
www.nngroup.com
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Summary: Design elements that appear similar in some way — sharing the same color, shape, or size — are perceived as related, while elements that appear dissimilar are perceived as belonging to separate groups.

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