Design effective error messages by ensuring they are highly visible, provide constructive communication, and respect user effort.

Free study guides by Nielsen Norman group on almost every UX topic. Each study guide is a curated collection of free articles and videos, organised by theme and suggested reading order.

New regulations from the Government of India prohibit the use of 12 common dark design patterns. These sneaky practices are unethical applications of established UX knowledge to make interface designs that harm users instead of helping them.

Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.

High-quality, detailed photographs convey information with authenticity, fostering trust in the content provided on a website. Investing in premium images is essential, as indistinct or amateurish pictures can perplex users and erode credibility. But AI-generated images can sometimes substitute at drastically lower cost.

In a case study of ChatGPT evaluating 12 e-commerce screenshots, most of the AI-driven redesign suggestions were inconsistent and untrustworthy. Human UX expertise must be employed to judge UX advice from AI.

User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.

Unsure where to start? Use this collection of links to our articles and videos to learn more about accessible and inclusive design.

Study Guides Articles & Videos

"Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck

Five texts that explain how to write simply and well: 1 Politics and the English Language - 2 Style: Lessons in Clarity and Grace - 3 On Writing Well: The Classic Guide to Writing Nonfiction - 4 The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century - 5 Merriam-Webster’s Dictionary of English Usage.

An examination of translating text to make it as accessible as possible. Looking at how to make writing easier to read

Surveys asking users to give feedback during or after an interaction should not interrupt the users' task and should be sent to the appropriate channel. They need to be short, easy to complete, and give the user the opportunity to provide details about their experience.

Unsure where to start? Use this collection of links to our articles and videos to learn about quant research, quant usability testing, analytics, and analyzing data.

Unsure where to start? Use this collection of links to our articles and videos to learn about conducting user testing remotely.

Unsure where to start? Use this collection of links to our articles and videos to learn about personas and how to create and apply them.

Unsure where to start? Use this collection of links to our articles and videos to learn about planning, conducting, and analyzing qualitative user testing.

Unsure where to start? Use this collection of links to our articles and videos to learn about design thinking.

Unsure where to start? Use this collection of links to our articles and videos to learn more about the basics of user experience.

What makes a text nice to read? To know more about this, it is important to take a closer look at how people are reading. Additionally, it may be the case that someone is impaired, physically or mentally, to read a text. How does it work?

A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.

Unsure where to start? Use this collection of links to our articles and videos to learn about what information architecture (IA) is, how to run an IA research study, and how to design navigation effectively.

Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.

Plain language and website fonts affect the reading experience more than you think

Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being and keeps them engaged and likely to use our designs.

Wherever you work, we all have stakeholders that we need to win over, and the language we use to communicate with them will have a significant impact on whether we succeed or not.

Below is a list of cognitive biases and design principles (with examples and tips) for each category. Let’s dive right in.

This article explores a few cognitive biases I’ve experienced first-hand as well as strategies for mitigating their influence.

Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

"understand the digital reader’s brain, and to get a couple of concrete writing tips for your next digital text." "Nothing can surpass a text when it comes to transforming abstract thoughts into concrete expression."