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UX Writing: Study Guide

UX Writing: Study Guide

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UX writing is the practice of writing carefully considered information that addresses people’s contexts, needs, and behaviors. Writing copy involves many of the same skills as visual or interaction design, except writers use words instead of pixels to communicate with users throughout the experience.

Unfortunately, content design and copywriting are often skipped, rushed, or misunderstood in product development. In fact, they are more complex and involved than many assume or appreciate. Quality content speaks clearly to people, builds trust, and compels action toward organizational goals. Use the articles and videos in this study guide to:

Understand How People Read Online


Writing Style for Print vs. Web

How People Read Online: New and Old Findings

How Little Do Users Read?

Website Reading: It (Sometimes) Does Happen

Satisficing: Quickly Meet Users’ Main Needs

Text Scanning Patterns: Eyetracking Evidence

F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant

F-Pattern in Reading Digital Content

The Layer-Cake Pattern of Scanning Content on the Web

Exhaustive Review Pattern

First 2 Words: A Signal for the Scanning Eye

Reading Content on Mobile Devices

Best Font for Online Reading: No Single Answer

Improving Your Writing, Formatting, and Structuring

Plain Language

The Biggest Mistake in Writing for the Web

Legibility, Readability, and Comprehension

Cringeworthy Words to Cut from Online Copy

Plain Language Is for Everyone, Even Experts

Tone of Voice

Establishing Tone of Voice

The Impact of Tone of Voice on Users’ Brand Perception

The Four Dimensions of Tone of Voice in UX Writing

Jargon and Writing for Experts

Writing Digital Copy for Domain Experts

How to Present Scientific Findings Online

Use Specialized Language for Specialized Audiences

Formatting and Structuring Content

Inverted Pyramid: Writing for Comprehension

Using Content Frames in the Design Process

How Chunking Helps Content Processing Tips for Presenting Bulleted Lists in Digital Content

Show Numbers as Numerals When Writing for Online Readers

Anchors OK? Re-Assessing In-Page Links

Accordions Are Not Always the Answer for Complex Content on Desktops

Accordions on Mobile

Best Practices for Short Copy: Headings, Command Labels, and Links

Microcontent: A Few Small Words Have a Mega Impact on Business

Headings Are Pick-Up Lines: 5 Tips for Writing Headlines That Convert

Passive Voice Is Redeemed for Web Headings

Better Labels for Website Lines: The 4 Ss for Encouraging Clicks

UI Copy: UX Guidelines for Command Names and Keyboard Shortcuts

Interface Copy Impacts Decision Making

Tooltips in the User Interface

“Learn More” Links: You Can Do Better

Better Link Labels: 4 Ss for Encouraging Clicks

A Link Is a Promise

“Get Started” Stops Users

Information Scent

Content Strategy and Ongoing Evaluation

Content Inventory and Auditing 101

How to Test Content with Users

Content Creation in Agile Development Processes

Content Management Models

Content Management on Intranets: Centralized, Distributed, & Hybrid Models

Content Strategy vs. Content Tactics

For more in-depth understanding and UX writing best practices, take our full-day course Writing Compelling Digital Copy at the UX Conference.

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See also: UX , Writing content

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