People new to user research often think of surveys and focus groups as the main ways to get insights into customer needs. Here are 60 alternative ideas you might want to try.

Card sort studies help shape information architectures; tree-testing studies evaluate them.

Even though surveys may be faster and cheaper than other research methods, they are not suited to all research goals.

We spent over 60 hours analyzing 150+ companies to find the best user onboarding examples. From home page copy and sign-up pages to onboarding emails and product tours, you can find plenty of examples to take inspiration from.

Helpful guides and starter kits to design effective journey maps that generate insights - shared by Vitaly Friedman on LinkedIn

AI can already perform many UX tasks, ranging from design and research ideation to analyzing qualitative user data at scale. It’s the perfect assistant that quickly produces the first drafts of any UX method plan or deliverable. It will do more in the future,... possibly complete UI designs. But AI will not eliminate the need to watch human users.

Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

Modern day UX research methods answer a wide range of questions. To help you know when to use which user research method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

Use this glossary to quickly clarify key terms and concepts related to research methods in UX.

For its first two years, the web was a text-only medium with a command-line user interface similar to the UI for current generative AI tools like ChatGPT. Only after GUI browsers launched in 1993 did the web explode. AI needs a similar GUI revolution in usability.

Individuals often modify their behavior if they know they are being observed. That phenomenon became known as the Hawthorne effect or the observer bias. We can mitigate this effect by building rapport, designing natural tasks, and spending more time with study participants.

Unsure where to start? Use this collection of links to our articles and videos to learn more about the basics of user experience.

Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform and industry conventions.

Oral evidence is valid, and great histories have been told because of it. Memories are not true in the sense that they are not perfect depictions of the past. No, we cannot trust most interviewees.

Skilled UX designers and teams use tools such as empathy mapping to help them create products that keep the user or customer at the center of the design process, resulting in a product that resonates with users and provides a good user experience. But what is an empathy map, what are its uses, and how does empathy mapping fit into the process?

The Wizard of Oz is a type of user-research method that involves interaction with a mock interface controlled by a human. It is used to test costly concepts inexpensively and to narrow down the problem space.

Watching users' actual behavior helps us gain insights to improve the user experience.

You don't have to do all UX research yourself. You should learn from existing published work, which will save you much time, especially when beginning a new project.

UX (user experience) research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. UX researchers adopt various methods to uncover problems and design opportunities. Doing so, they reveal valuable information which can be fed into the design process.