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Autonomy, Relatedness, and Competence in UX Design

Autonomy, Relatedness, and Competence in UX Design

my notes ( ? )

At Nielsen Norman Group we like to say that users aren’t lazy, they’re efficient. Everything that people do — including using websites and apps — takes some amount of energy and focus. Because people do not have unlimited energy or time, they stay efficient by only doing what they are most motivated to do. People are motivated to do some things because they have to and others because they want to.

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