Designers are just as vulnerable to the blindspots and fallacies that come with cognitive bias as the people who use the products and services we design. Bias can creep into the design process when we aren’t diligent enough to identify and mitigate it upfront. A big part of avoiding this is by cultivating awareness of when and how they can be introduced into the design process and influence design decisions.
This article explores a few cognitive biases I’ve experienced first-hand as well as strategies for mitigating their influence. These biases are by no means the only ones that I think designers should be aware of – there are many, many others as well.
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See also: UX