The number one most annoying feature of a website is improper or confusing navigation, leaving users lost and wondering what to do next. If you’re lucky enough, some users just might scour through the website to accomplish their purpose of visiting the website. However, most users simply pop-out and add more numbers to the website bounce rate...
For almost seven years, my studies have shown the same user behavior: users look straight at the content and ignore the navigation areas when they scan a new page. (Remember, users almost always scan — they rarely read carefully online.)
Unsure where to start? Use this collection of links to our articles and videos to learn about what information architecture (IA) is, how to run an IA research study, and how to design navigation effectively.