The Funnel Technique in Qualitative User Research
www.nngroup.com
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The funnel technique is used in user interviews and usability tests and ensures you get rich insights while not compromising validity.

How To Conduct Effective User Interviews (paywalled webinar)
www.interaction-design.org
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To design a delightful product, it isn’t enough to have your user in mind—you need to truly know your user’s mind. And the most effective way to achieve this is through user interviews.

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