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Personas: Study Guide
www.nngroup.com
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Unsure where to start? Use this collection of links to our articles and videos to learn about personas and how to create and apply them.

No more user stories! There are jobs to be done
medium.com
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Using "job-stories" instead of "user-stories": "remove any sort of biases that the team might have for that persona. Personas create assumptions about the users that might not be validated."

Relevant Overviews

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