The reading process is not linear; our eyes jump (saccades) when we read.
After a few fixations, the eye needs a short break. For this reason, it is good to build “resting moments” into your text.
a book is read very differently than a web text. On the web (and on screens in general), we mainly use an exploratory reading pattern.
This means that we scan the piece of text quite a bit before we decide to read it.
he most common are: F-pattern, Layer cake pattern, Spotted pattern, Commitment pattern, Exhaustive review pattern, Bypassing pattern, Zigzag pattern, Sequential pattern, Love-at-first-sight pattern.
When we design for people who have difficulty reading, we can roughly identify two groups: people with visual impairment and people with cognitive impairment.
Good tips for an accessible text nice to read
We can design content that supports scanning by:
In addition to these design-related tips, there are of course many more tips to improve in other areas, such as writing.
More Stuff I Like
More Stuff tagged web writing , eyetracking , online reading , accessibility , copy writing , reading pattern
See also: Writing