An interface to control a spacecraft - how complex and complicated does it have to be?

Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.

Choose ‘fluent’ words - short, simple, easy-to-pronounce terms

Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."

Help users to avoid making mistakes on your website and enable them to recover from a mistake made.

Using "job-stories" instead of "user-stories": "remove any sort of biases that the team might have for that persona. Personas create assumptions about the users that might not be validated."