We live in a supercharged attention economy - the internet is a buffet. Keep in mind when we create and how we consume content! What kind of information do we give to our audiences? Junk, or healthy stuff?

Cheap storage. Cheap processing power. Cheap energy. It’s all great. We don’t have to think. We just dump our content onto the website and let search engines figure it out.

Traditional, mass marketing branding still good for low information type customers. If they’re high information customers, you need to give them the facts and be useful because that’s what they want.

Reading long sentences (online), your readers not only don’t know what they’ve read, they also forget where they parked the car. Write short sentences like the Times.

Good evidence why coming up with ever new, more "beautiful", "attractive" and trendy designs that "pop" is not always a good thing.

Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.

"A link is a promise. A menu is a selection of promises. Without the link there is no Web."

4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids

"In spite of an increase in Internet speed, webpage speeds have not improved over time."

An interface to control a spacecraft - how complex and complicated does it have to be?

Choice seems appealing. But choice overload means we need longer to make decisions. Too long and people will abandon the task and look elsewhere.

Choose ‘fluent’ words - short, simple, easy-to-pronounce terms

Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."

Help users to avoid making mistakes on your website and enable them to recover from a mistake made.

Using "job-stories" instead of "user-stories": "remove any sort of biases that the team might have for that persona. Personas create assumptions about the users that might not be validated."