Curated Resource ( ? )

Clear (web) writing - How long should a sentence be?

Clear (web) writing - How long should a sentence be?

my notes ( ? )

With average sentences of 8 words or less, readers understood 100% of the story. (Downside: Copy might sound as if it had been ripped from a Dick and Jane book.)
At 14 words, they understood 90% of the information.
At 43 words, they understood less than 10%.

Write short sentences like the Times.

Times sentences average 15 words, ...]
“Times readers are sophisticated and don’t expect ‘Run, Spot, run’ syntax,” writes Philip B. Corbett, who’s in charge of revising the newsroom’s style manual. “But news is read in a hurry, and we should strive for clear, sharp prose that aids rapid comprehension. Long, complex sentences slow readers down and can lead our syntax astray.”

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