Being a lone content designer (also known as UX writer) can be tricky — no one to help with those quick questions, feedback from non-content designers, and lots of work from every direction. But we have a great opportunity in front of us. Here are my tips for navigating being a lone content designer based on my experience at Gett.
Whether you identify as a content designer, strategist or UX writer, it’s likely you’ve thought about where you go from here.
A growing directory of free articles, tools and resources to help you write clear, accessible content.
Readability in user experience (UX) design refers to how easily users can read and understand textual content. It is crucial for a positive user experience as it directly impacts how effectively users can consume information on a website or application. Designers aim to enhance readability via appropriate presentation and language to make sure user
What grade level should you be writing at? How do you determine your copy’s grade level?
Footers can be found at the bottom of almost every web page, and often take many forms, depending on the type of content on a website. Regardless of the form they take, their presence is critical (and highly underrated).
90% of that content is just digital noise. It's complex, confusing, and ultimately valueless to the audience. True content innovation requires the opposite approach. It's about simplifying and focusing on delivering maximum value. This is the content innovation paradox: Less complexity creates more value.
Premature error messages, aggressively styled fields, and unnecessarily disruptive system-status messages feel bad-mannered and increase cognitive load for users during otherwise simple tasks.
Why inclusive language matters Words hold power. Using inclusive language means you're thinking about: the impact of language, the origins of phrases and idioms before you use them, how you talk about people, characteristics and identities, how your own identity or experiences could create bias in your content.
Tabs and accordions organize and layer content on the same page. Tabs suit a few long sections, while accordions fit many short ones. Choose based on your content structure and user needs for optimal layout.
UX Writing Top 20 practical tips to boost your designs 👇🔶 Be concise❌ You must log in to comment✅ Log in to comment🔶 Use active voice❌ The button should be clicked✅ Click the button🔶 Avoid jargon❌ System error (code 2234)✅ Log in error🔶 Be consistent❌ Add to cart vs. My bag✅ Add to bag vs. My bag🔶 Avoid double negatives❌ Unsubscribe not to receiv…
If you’d like to improve user experience, content design can help. But how? We have a few tricks up our sleeve, so I’d like to share with you a reference list of ways we can give users an experience which feels more intuitive and caters better to their needs.
Bad writing can be avoided by following Orwell’s 6 little rules. The problem is the absolute nature of Orwell’s rules. The first five all include either a “never” or an “always”. That's why Orwell himself doesn’t always obey them and The Economist's Johnson revised them.
Websites and apps are our modern equivalent of phones. You create them so that people can serve themselves. Make your site or app a good conversational partner.
A UI/UX designer focuses on the appearance of an interface and how users will use said interface. A content-first designer, a.k.a., a content designer or UX writer, will focus on the content users will interact with.
Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.
A few relevant, high-quality visuals placed next to associated text can boost users’ comprehension of your content and its memorability.
Cookie permissions need to follow the law and strike the balance between respecting user privacy and being user-friendly.
People often remember visuals better than words. Designers can leverage the picture-superiority effect to make their products memorable and learnable.
Scrolling, scanning, skipping: How do users consume content online? Here’s what you need to know about reading behavior and design strategies to prevent harmful scanning patterns.
What does research look like in a content design context? Where does it fit in in the content design process? Who does the research and who’s responsible for sharing the research findings? Which format is the best for sharing content design research findings? When do you know you’ve done “enough research” and can get to work?
The content - not the beautiful scroll animations - is the thing people use your product for. It is not lesser than. It is not an afterthought. It even has its own set of roles (content design, UX writing, information architecture, etc). The content is the scaffolding of the experience. When you minimize it, it is only to your own detriment.
What does it mean to design for neurodiversity? We look at steps we can take to make content more accessible to more people.
From providing accurate context to creating a cohesive structure, each of these key principles can elevate your content designs and ensure you’re communicating effectively with your audience
How to communicate effectively when users fail and succeed (shared on LinkedIn by Vitaly Friedman)
If you're a marketer, manager, developer, designer or writer wanting to up your UX writing game, then these guides are right up your alley.
Free study guides by Nielsen Norman group on almost every UX topic. Each study guide is a curated collection of free articles and videos, organised by theme and suggested reading order.
Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.
Information architecture is the practice of structuring, organizing, and labeling content from your website. Sitemaps are visualization tools that are used predominantly for planning purposes.
How writing reframes our knowledge and drives our decisions. Our message is effectively drowning in a sea of organizational and semantic noise that is part and parcel of the product itself. how do we make this easier on the user? Nope… not empathy. Writing. Writing about anything presupposes some degree of understanding of the context.
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