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What are content design, UX design, and UX writing?

What are content design, UX design, and UX writing?

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What are content design, UX design, and UX writing?

Earlier, I referred to myself as a content designer and invoked “content-first UX design.” What do they mean, and what’s the difference?

First of all, I didn’t acquire this knowledge from thin air; I was introduced to it by Yuval Keshtcher at the UX Writing Hub. I finished the bootcamp programme there in late 2022. Wait, another term, ux writing, hang-on.

Content design and UX writing are terms for the same activity. They are interchangeable. The content design nomenclature is more prevalent in the UK, with Sarah Winter, founder of Content Design London, And UX writing is more common elsewhere in the world, specifically in the US.

So, how are they different from UX design? Or should I say UI/UX design? Facepalm and shrug. UX design, particularly the UI end, tends to follow a container-first mindset.

This means that a UI/UX designer focuses on the appearance of an interface and how users will use said interface.

However, a content-first designer, a.k.a., a content designer or UX writer, will focus on the content users will interact with. In the coming weeks, I will breakdown the nuances and nitty-gritty of what I do as a content designer. I prefer this term because it actually describes the tasks and goals better than the term “UX writer.”

Let me know your thoughts, if you agree or disagree with anything or want to know more, and if there’s any way I can assist your organisation’s goals.


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See also: Content creation & management , UX , Writing content

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