A UI/UX designer focuses on the appearance of an interface and how users will use said interface. A content-first designer, a.k.a., a content designer or UX writer, will focus on the content users will interact with.

Be skeptical of the marketing claims being made by AI tools designed for UX researchers. Many of these systems are not able to do everything they claim.

Content standards in design systems support a holistically consistent user experience and efficient collaboration between writers, content, and UI designers.