Helpful guides and starter kits to design effective journey maps that generate insights - shared by Vitaly Friedman on LinkedIn

User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format.

User journeys should be managed like products — by people and teams with specialized, journey-dedicated roles who continually research, measure, optimize, and orchestrate the experience.