Plain-language definitions of the AI terms that come up in product and design work, from tokens and context windows to agents, evals, and prompt injection.

You can do a content audit without tools. A spreadsheet, your top 50 pages by traffic, and one sharp question will land most of the decisions an audit exists to make.The work happened in a spreadsheet, against one question: does this content help someone make a decision today?No software made a single one of those calls. People did, and the quest…

What we call things is important; for all sorts of reasons but a lot of the time it’s to make communication between team members unambiguous.

What we call things is important; for all sorts of reasons but a lot of the time it’s to make communication between team members unambiguous.

What we call things is important; for all sorts of reasons but a lot of the time it’s to make communication between team members unambiguous.

Definitions of fields related to user experience, including UX design, UI design, visual design, interaction design, service design, UX research, and DesignOps

Paste your copy.

14 checks, each mapped to a WCAG criterion. Every finding names the exact WCAG 2.2 success criterion it relates to, explains who it affects and why, and shows the offending code with a plain-English fix.

Long-form copy has a branding problem. In a world of TikTok scrolls and AI summaries, where user attention spans keep shrinking, the instinct for most content teams is to go short. Microcopy. Snippets. Scannable cards. There are three reasons it continues to earn its place: complexity, trust, and search visibility.

Information foraging theory is the best explanation of how people behave in information-rich environments, from the original web to today’s AI chatbots. Users act like animals hunting for food: they follow information scent, exploit information patches, and pick an information diet that maximizes value gained per second spent.

A paper lands badly because it answered a question nobody asked, because the evidence underneath it was never there, or because eleven people held the pen. You cannot edit your way out of any of those. "Technical experts list the points and the evidence; they do not draft and they do not wordsmith."

Comparing GPT 5.6 Sol, Opus 5, Kimi K3 |How designers use a UI design agent | AI enhances users’ agency, and they like it | Breadcrumb navigation | UX Hero Doug Engelbart | The decoy effect in pricing plan comparison pages | The paradox of the Active User

One of the most common issues that academic writers struggle with is overstuffed sentences. These sentences are “fully dressed” [...] They are too full. But transforming our prose into short and sweet sentences is no easy feat.

Master LinkedIn hooks that grab attention and drive engagement, with 25 proven templates, data from 1,000+ posts, and the psychology behind why they work.

Condensed presentation of Jakob Nielsen’s 10 usability heuristics in infographics that explain what each heuristic means and show design patterns that support the heuristics as well as anti-patterns that undermine usability by violating the heuristics.

Writing is never about the writer. It’s about the reader—and nowhere more so than on the web, where attention is limited and people, for the most part, don’t want to hang around.Writing in plain English is about understanding who your reader is and what they want; then writing in a way that speaks to them clearly and concisely.

A practical guide to website content audits. Choose your approach, measure quality, and turn findings into actionable improvements.

Fonts can have an impact on our ability to read and get the information we want quickly.

Claude Design should be used differently than canvas-based design tools

An AI agent pursues a goal by iteratively taking actions, evaluating progress, and deciding next steps. Useful agents must be reliable, adaptive, and accurate.

An exploration of what AI is doing to our writing, our brains, and our voices.

Spoiler: It can't save you from lazy thinking, it can't find your voice, and it can't write your truth.

How to choose between modals and pages, when to avoid modals, or how to choose the right level of interruption or navigation. The only limits for tomorrow are the doubts we have today.

Could this statement apply to other products or services?A value proposition should be specific enough that it only makes sense in your context. “Help you and your users succeed” could work just as well on a SaaS website or on the site of a user researcher. If it can work on a different kind of website, it isn’t a proposition at all. It’s just a s…

The strategic thinking was all mine. The understanding of what makes landing pages convert came from 30 years of doing this work. But the documentation, the articulation, the packaging of that knowledge into something comprehensive and usable came from working with AI.

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

Generative-AI outputs need to be concise, scannable, follow the inverted pyramid, and use plain language.

To maximize access to your records, we recommend establishing a naming convention for your files. A file naming convention is a framework for naming your files in a way that describes what they contain and how they relate to other files.

Juice the creative output of old knowledge workers with a wide range of AI-created ideas. Then leverage their superior crystallized intelligence and human judgment for wise winnowing, narrowing these options to select the best solution. Finally, remix with human insight for true human-computer symbiant power.

AI video models advanced significantly in 2025, particularly in avatar expressiveness, enabling me to produce much better videos than in 2024. Further improvements are needed in 2026 to realize the potential of individual creators. Here are my 10 most popular videos, as determined by audience clicks and viewing durations.